In response to the Final Major Ambition brief, I created My Village Shop, an organisation that supports rural village shops in becoming successful, resilient and valued parts of their communities. My response focused on empowering shop managers through strategic branding, marketing resources and community engagement tools that build local loyalty and visibility. The project includes a website, a cohesive visual identity, promotional materials such as posters and a loyalty card and a participatory pebble painting initiative that celebrates the role of the village shop as a social and economic lifeline.